Sonadirect is a UK-based startup launched in 2025 with a clear mission: to revolutionise how jewellery is bought and sold in Pakistan.

We're Pakistan's first dedicated jewellery marketplace where anyone can buy or sell gold, diamond, and fashion jewellery, all backed by buyer protection. Whether it's a verified jeweller listing their latest collection or an individual selling a personal piece, every listing is vetted and every transaction is protected.

The problem we set out to solve is one most people recognise: jewellery in Pakistan is still bought and sold without pricing transparency. Buyers rarely know if they're getting a fair deal, and sellers whether businesses or individuals struggle to reach the right audience. Sonadirect was built to change that.

Our platform makes it easy to compare prices, explore trending styles, and shop securely from home. From traditional bridal sets to modern everyday wear, buyers can shop with confidence knowing every seller has been verified.

We're building a nationwide marketplace for everyone jewellery businesses looking to grow and individuals looking to sell all within a modern ecosystem of transparent pricing, verified listings, and secure payments.

Whether you're shopping for a wedding, an investment, or everyday elegance, Sonadirect is the smarter, safer way to buy and sell jewellery in Pakistan.