Sonadirect is a UK-based startup launched in 2025, built with one clear mission: to revolutionise how jewellery is bought and sold in Pakistan.

We are proud to be Pakistan’s first dedicated jewellery marketplace offering a wide selection of gold, diamond, and fashion pieces from verified sellers, all backed by buyer protection. From traditional bridal sets to modern everyday wear, Sonadirect brings trust, transparency, and convenience to a market that has long needed it.

One of the biggest concerns we’ve always had—and one many people share—is that jewellery is often bought and sold without pricing transparency. Many buyers never know if they’re getting a fair price, and many sellers struggle to reach the right audience. Sonadirect was created to fix that.

Our platform connects customers with authentic, local jewellers across Pakistan—making it easy to compare prices, explore trending styles, and shop securely from the comfort of home. Every transaction on Sonadirect is protected, so buyers can shop with confidence and sellers can grow their businesses in a trusted environment.

We’re building a nationwide network of individuals and jewellery businesses—a modern ecosystem where anyone can buy or sell jewellery with full transparency, verified listings, and secure payments.

Whether you’re buying for a wedding, an investment, or everyday elegance, Sonadirect is the smarter, safer way to shop for jewellery in Pakistan.